Foundation
Trust Was Built Before You Needed It
Trust is not built when you need it. It was built before you knew you would. The argument for why timing determines what is possible.
Foundation
Trust Is The First Layer Of AEO
Before citations. Before prompts. Before the stack. AI systems evaluate domain trust before they cite anything.
Foundation
Before You AEO...
Every AEO tool assumes your domain is already trusted by AI systems. Most are not. Check the foundation before you spend a dollar.
Foundation
What AEO Practitioners Are Already Figuring Out
The practitioners who are winning in answer engines are not optimizing prompts. They are fixing infrastructure.